Elohel wants to be friends with all of you who are reading this, but we figure you might want to know a little more about us before you jump aboard the friendship boat with us, so here we go...

* Elohel is run and owned by Alex Heart. Since she was young Alex was alway doodling away and really only got good grades in art subject, so naturally she thought screw the rest this is what I'm gonna do. She grew up at went to Whitecliffe College of Design and Fine Arts but dropped out since they couldnt give enough of a challange which was all just to boring for her. Alex has spent many years growing that tiny seed in her brain that told her to start a clothing/design company but it wasnt until 2010 when she started thinking seriously about it. Her first designs were done at the end of 2010 and her first batch of tops were at her door early 2011.
* The whole idea behind Elohel is to sell fun clothes with cool designs all designed by Alex for you. Elohel has never wanted to be an expensive up-market brand but rather one that everyone can have and enjoy, so we try to keep our prices as reasonable as we can.
* Elohel is born and raised in Auckland, New Zealand. From day one we've realized how small our little island is so from day one we've made it a point to ship internationally so all our friends around the world can get in on the action.
* Elohel was copyrighted and made an official buisness in 2009 when the name had been decided and Alex's artistic library was beginning to grow.
* Although Alex is doing all the hard work mainly by herself she has an amazing support group and fabulous friends to help her along the way. Here's a few of them: